Our mission is to make fine jewelry affordable to anyone. We offer sustainable gemstones in pure platinum or gold at the best price on the market, for most memorable moments of your life.
No Mining = Eco
Our gemstone production is 100% hydropowered, meaning zero emissions. Our advanced technology notably uses less energy than industrial mining. And the energy we use is green energy.
No Cartel Pricing
Matthew Hall, Director, Gemological Institute of America (GIA).
“Manmade diamonds are diamonds.”
Federal Trade Commission, August 2018.
"Mined diamonds are a gift of nature whereas man-made diamonds are a gift of human wisdom.”
Shanghai Diamond Exchange’s President Qiang Lin.
Fewer than 3% of all gemstones worldwide are man-made. Less than 0.1% are 1 carat or more.